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E3, DISNEY INTERACTIVE
Disney Interactive
As the head of Creative Services, I designed and produced E3 for Disney Interactive as an assistant art director until 2006, when I would take over the full design and production as well as the management of the $2.4M budget.
• Design Concept: Yearly creation of the design concept of the booth that would feature all Intellectual Properties.
• Production: Oversaw internal and external teams and vendors to produce everything from soup to nuts.
• Budget: Oversaw and was responsible for the yearly $2.4M budget.
Graphics: Created yearly creative strategy and style guide for all E3 materials.
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