BRAND STRATEGIES FOR SOCIAL MEDIA: ENTERTAINMENT

FANDANGO, FANDANGO NOW
and MOVIE CLIPS

Jumpwire Media
 

BRAND GOALS: 
Grow and maintain a pop-culture and movie focused audience, build trust in the brand and create conversions through online ticket sales, digital downloads, and partnership offers. 

RESPONSIBILITIES: 

Oversaw the content creation and deployment of over 10 tweets per day, responded to multiple daily requests from many different departments of Fandango and had to constantly keep razor sharp engagement with fans (and celebrities) while maintaining quality gif and internet friendly video
conversions for social use. 


HIGHLIGHTS: 
This client was a pleasure to work with and is one of my personal references. I had complete carte blanche control over content, our client had full trust in us and never required pre-approval of any tweets or responses. This allowed us to rocket through results and stay completely fresh while also using the three brands to troll and interact with each other's unique voices. 

WAR STORIES: 

Helped our client manage a few sticky spots where 3rd party vendors became unprofessional and engaged Fandango in tweet wars disparaging the ticket operations. This was an extremely active account. 

TRIBECA SHORTLIST

Jumpwire Media


BRAND GOALS: 
Create awareness around Tribeca Shortlist unique subscription service, inform the audience of "arriving" and "departing" movie titles while growing and maintaining an engaged community. 

RESPONSIBILITIES: 

Oversaw the content creation and deployment of 30+ Facebook posts per week, 10+ Instagram and multi-scene Instagram stories, and 15+ tweets per week. Worked with the internal social media and paid media teams to create content, deploy content and manage the community.
 

WAR STORIES: 

This account's engagement had just started ramping up and post content was very client-approval heavy when the Weinstein scandal broke and the #MeToo movement began. This required us to quickly and deeply research each movie and actor for all previously approved, pending and active posts on every platform, to remove unfavorable movie and actor mentions and manage broad hostility focused at the overall Hollywood industry on all posts and ad campaigns. 

MIDSOMER MURDERS, ALL3MEDIA

Jumpwire Media


BRAND GOALS: 
Grow and maintain a deeply devoted TV fan base focused the 20-year British TV series Midsomer Murders.

RESPONSIBILITIES: 

Managed and created all Ad Campaigns to promote the community and raise awareness. Oversaw the content creation and deployment of 30+ Facebook posts per week, created online promotional contests, created a yearly strategy to take advantage of cast when filming to create content for social media in advance. Promoted partner shows and Facebook live events as well as the promotion of special edition DVD and digital release content. 

WAR STORIES: 
The client and the community are a delight to work with! Even though this was a very active account (More than +600k fans) the community was engaged, warm and welcoming. 

TOONSCAPE TV and KIKIRIKI TV

Jumpwire Media


BRAND GOALS: 
Each brand had a unique voice but both brands had the same goal which was to create awareness around the launch of their Amazon Channel to create paid revenue for the parent company 9 Story Media. 

RESPONSIBILITIES: 

Developed the brand voice and content strategy for both brands, oversaw the content creation and deployment of 60+ Facebook posts per week for both brands. Managed and created all Ad Campaigns to quickly bring the community above 25K quality followers in less than 30-60 days. 

HIGHLIGHTS: 
My digital strategy paid off by holding back our most famous IP (Garfield) until we were only a week away from the Amazon launch. By only promoting one show per week, we were able to grow awareness and a cult following around each show and then lead people to buy the channel subscription service. We were also careful with our paid like campaign to balance the cost per acquisition in favor of the type of follower we wanted long term. For instance, we were bringing in new fans for less than seven cents per acquisition but only on Garfield focused ads and we were careful to pull back on those and allowed Numb Chuck ads at 17c or 23c to continue running because we needed a diverse audience to sustain subscriptions.