JASMINE ELLSWORTH

STRATEGY CREATOR
CREATIVE DIRECTOR

RESULTS GENERATOR

HUNT FOR THE YETI, THE TRAVEL CHANNEL

Macrocosm Studio

Pop2Life contracted me to help them create a 50 Yeti storm through the streets of New York for the season premiere of Expedition Unknown, Hunt for the Yeti on the Travel Channel. 

GOAL: Create 50 Yetis with a limited budget that would work well on TV appearances

SUMMARY RESULT: I created 3 high-quality camera-ready Yetis and sourced 47 mid-quality pre-made yeti costumes. I hired a team of seamstresses to help prep and fluff all the mid-tier Yetis while I trained and supervised the three Hero Yetis.