JASMINE ELLSWORTH

STRATEGY CREATOR
CREATIVE DIRECTOR

RESULTS GENERATOR

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ORANGE COUNTY SOCCER CLUB

Digital Macrocosm 

Created and produced the digital strategy to sell game tickets online for the OCSC USL professional soccer team for the 2017 game season.  

GOAL: Launch new USL professional soccer league in Orange County CA and sell tickets to home games. 

SUMMARY RESULT: Raised awareness for the new USL soccer team for the Orange County area. Full startup attention was needed to jumpstart all social media accounts, email lists, USL website, google

analytics, TicketMaster, chatbots, and player accounts for digital tracking. 

*I turned this client over to a local Orange County agency when I was hired full time at Jumpwire media. 

 

• Season Strategy: Created promotion schedule and messaging that would include key points around upcoming games, the transition to the permanent soccer stadium and new player announcements. 

• Paid Social: FB and Instagram promotions and re-targeting advertising campaigns. 

• Email marketing: Full strategy and distribution schedule, email list building, segmentation strategy and upsell post-sale follow up campaigns. 

• Social Media Traffic and Growth:
Created all content, post scheduling, live posting, Facebook and Instagram live and community management. 

• Sales Platform Integration: Ticketmaster

• Graphic Design: Personally created all online content, all online banners, emails, social media content, website design, website purchase funnel conversion changes and advertising graphics.